Styling wise, we had a few completely different looks before the Product Design group settled on these guys. After some preliminary collaborative brainstorm classes, we came up with the concept of those being humanoid animals after which the Moose inventive group came https://goojitzutoys.net up with the blended martial arts battling and branding afterward. We caught up with Jon Elliott, Head of R&D at Character Options, to study more in regards to the improvement course of behind Heroes of Goo Jit Zu, and find out how the firm’s work on TPR skinned toys knowledgeable this new range.

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Take Blazagon, the fiery leader with a dragon motif, whose goo-filled body can stretch to unbelievable lengths. Then there’s Thrash, the shark with a stretch that rivals even the deepest ocean’s mysteries. We’ve been collaborating with the superb Moose creative team via the whole process. Working throughout different timezones – HK, OZ and UK – has it’s challenges, however between us we’ve created a fantastic wanting range that delivers compound play in a model new way. Moose has repeatedly grown the model with introductions of new themes and characters; this yr, the corporate launched Heroes of Goo Jit Zu Dino X-Ray, permitting youngsters to stretch the figures and see their bones inside. As the Heroes of Goo Jit Zu saga unfolds, it brings to life an array of ranges each brimming with journey, distinctive textures, and heroic tales.

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• These completely different flips and tricks turned his favorite factor to do, discovering new ways to maintain the blaster open and firing!
• We’ll even be working strategically with supporting retailers on cooperative advertising campaigns throughout TV, YouTube and social media.
• Each of these ranges enriches the Heroes of Goo Jit Zu universe, offering a plethora of tactile experiences, imaginative play situations, and a vibrant forged of characters.
• Of course, we also knew that we’d need to underpin all of this with an engaging storyline that might capture kids’ imaginations and put this assortment in a complete new world of its own.

Many characters, corresponding to Pantaro, Tygor and Wolfpain are filled with slime, but some have exciting options corresponding to crunchy bones or glittery elements that give them a distinctive look when squeezed. “Heroes of Goo Jit Zu” is a line of toys launched on June 12, 2019, by Moose Toys. Each toy is filled with a different goo, giving each one its own unique, squishy texture. The toys feature stretchy arms and legs, very like the favored Stretch Armstrong toys that got here out in the mid-’70s.

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These stretchy, squishy motion determine heroes stand out for their distinctive goo filling and interactive components, like crushable cores and hidden treasure beneath their skin. They’re perfect for imaginative play, and likewise enchantment to the collector crowd. Goo Jit Zu toys supply an exhilarating and tactile play experience that captivates both the younger and the young at heart. These innovative toys are designed to stretch, squish, and twist in ways that defy conventional motion figures. Filled with a novel gooey texture, Goo Jit Zu toys may be pulled to impressive lengths, permitting for imaginative and entertaining play scenarios.

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This ball could be squished and popped, which is very satisfying, to change the within of Thrash. The Heroes of Goo Jit Zu figures are full of a gooey compound that allows children to squish, smash, and stretch them. Last yr, the Heroes of Goo Jit Zu Single Figure Assortment was acknowledged by the NPD Group as a prime non-licensed Action Figure Item for 2020 and for Year to Date 2021. The brand also offers Goo Jit Zu Versus Packs, which embody two characters for epic battles.

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The toys are stretchy figures of varied totally different characters that are additionally seen within the webseries. Each toy is unique and carries a personality of its own, with the toys sometimes having their own special options. Each line has an Ultra Rare launch, which is extremely rare to find.

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We’ve not solely constructed an imaginary world with Slime Rivers and Rainbow Rain, however we’ve also come up with storylines that will have interaction followers with relatable events and conditions that they face in real life. We purpose to construct brand loyalty from launch with a toy collection that brings GooZonia off screen and into the playroom for an immersive play experience. Goo Mobiles are vehicle-inspired and pumped with squishy filling that children can stretch as much as three times their dimension, smash, and twist. These characters, along with their gooey comrades, belong to totally different themes or ranges, each adding unique textures and play features.

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In the intro sequence, we discover out that strange zoo animals have been remodeled into human-like creatures with powerful preventing talents and stretchy limbs. Using their exceptional new skills, the Heroes of Goo Jit Zu defend the world from evil forces. They encourage tactile exploration, imaginative play, and even stress aid (ever tried squeezing a Blazagon after a long day?).

At the identical time, the toy vary will allow youngsters to purchase into the concept and recreate their very own adventures at house and with their friends. At retail, we’ve created a standout FSDU launching throughout independents, grocery and toy specialists, giving the model great out-of-aisle presence at launch. We’ll even be working strategically with supporting retailers on cooperative advertising campaigns throughout TV, YouTube and social media. An epic 30” TV spot will also blast the airways from launch throughout a quantity of channels, closely weighted to YouTube so we will really target the audience. We’ve also enlisted a variety of the UK’s main toy influencers to assist the model launch, including Gabi Faye from TikTok.

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He’s additionally had some of the series’ coolest figures, like his Goo Shifters variation, which comes with a crushable core you can squeeze to set off a “Goo-formation” and change his shade. Many of the licensed “Heroes of Goo Jit Zu” toys will only cost you round $15-$20. Alternatively, the original Goo Jit Zu characters can be onerous to return by and may value you wherever from $50-$80. The Heroes of Goo Jit Zu line is ranked by NPD as the No. 1 new non-licensed property in its class, and now it’s crossing over with the No. 1 licensed brand in Marvel. If the primary wave does nicely, we think about extra characters will comply with, and hopefully, that means we get characters like Doctor Strange, Captain Marvel, Spider-Gwen, and more.